Developing an idea, bringing it to a
first product is an incredibly hard challenge.
Only few have the courage, mindset,
resilience and intellectual capacity to
do that and start such a journey.
Finding your seed investor is one of
the first big milestones when building
up your company.
Here, we at Freigeist Capital come in.
With our extended co-founder approach,
we are focused on funding and building
up two to three companies per year,
which have the potential to transform
an entire industry and are good for humanity.
When you start getting to know us, you
will realize early on that we are
characterized by transparency and clarity.
We will tell you early on what works
great and what needs to be improved
during our time working together.
Our common goal is to set you up and
develop your company to be Series A ready
and raise a significant amount of
capital from a renowned investor.
Here are the three main areas we work
on together amongst many others to
bring you from seed to Series A.
Number one, milestone planning and
fundraising strategy.
Number two, finding product market fit.
And number three, building the right team.
So let's start.
Firstly, milestone planning and
fundraising strategy.
The basis for our common journey is
the milestone planning on what we want
to achieve until Series A
and align that with our financial planning.
These Series A milestones typically
include traction goals, team goals or
product goals.
When your capital requirements are
clear and your milestones, we will
together develop a fundraising strategy.
So what does this include?
First of all, definition of fundraising
goals, timeline and resources.
So who's doing what and when.
Developing together a pitch deck,
financial model and a data room are the
basis for the next step.
Then we start to gather the outreach to
investors and communication.
Overall, we will support you in the
investor negotiation as well as legal
execution.
Fundraising can be an incredibly
resource and time intensive process
where founders are typically losing a
lot of time not working in the company
with the product or customers.
In this process, a lot of topics come
up from legal, tax to governance topics.
At the same time, finding the right
investor is an incredibly important
next milestone for our common journey.
We at Freigeist have taken over many
times the hands-on role in making this
process as efficient as possible
by introducing you to the right
investor, managing your fundraising
process or even jumping in as interim CFO.
Finding product market fit.
One of the toughest challenges after
building your first product is finding
early product market fit and building
up traction.
So what does it mean and how can we
help?
One of the first steps, you need to
deeply segment and understand the
customer needs
and develop a clear value proposition
which addresses your customers' needs.
In parallel, you need to align that
with product development roadmap.
Here are three reasons for why
companies fail and how we try to
prevent that.
Firstly, companies have the wrong
understanding of customer needs
and they develop it from a pure product
and pure engineering perspective
without engaging with your customers
and users.
We help you and listen to your
customers, understand their needs
and transform that into a clear value
proposition and product roadmap.
The second topic where companies fail
is being stuck in the middle while
going on the market and approaching
customers.
So what does it mean?
You try to serve all the customers
which show initial interest
without considering the consequences
for customer onboarding, support or
product development.
You cannot serve them all.
We will help you to focus on the first
10 similar customers
and understand them deeply, make them
happy.
More will come.
Number three, companies execute and
iterate too slowly.
Generating first demand, convincing
first customers and serving them is a
combination of science and art.
We will help you to approach the market
in a structured and output driven way
while at the same time being mindful
with resources.
At the same time, we help you to foster
creativity and experimentation
to identify new channels, needs and
behaviors.
Third topic we are working on with you
is building your team.
As mentioned earlier, already in the
Due Dilligence process,
we make a transparent assessment of
your team's strengths and weaknesses.
What founders achieve in the early days
is amazing.
Nonetheless, reflecting on the founders'
capabilities
as well as developing a plan on how to
extend and complete the team
is even more important to initiate your
innovation to scale and to multiply
your own use of time.
So building a team includes three main
activities.
First of all, we will do together with
you a common assessment of your
capabilities,
strengths and weaknesses to identify
what's needed in the future.
Based on that, we develop an HR plan
for the next 6, 18, 24 months.
So let's plan position, capabilities,
requirements.
And number three is to find the right
recruiting channels and strategy.
So let's plan how to source, interview
and bring the talent on board.
Doing that right has the potential to
be one of the biggest game changers for
your companies.
We at Freigeist have a dedicated HR and
recruiting team
and all partners are involved in
bringing the best talent into your
company,
helping you with all different kinds of
topics,
such as incentive structure, interview
training or how to shape your culture.
We at Freigeist are every day more
excited to get to know the brightest minds
and help them in their journey from
seed to Series A and beyond.
I'm happy to get to know you and your story!